International marketing / Philip R. Cateora.
Material type: TextPublisher: Boston, Mass. : McGraw-Hill/Irwin, 2008Edition: Thirteenth edition, International editionDescription: xxxii, 702 pages : color illustrations, color maps ; 28 cmContent type:- text
- unmediated
- volume
- 9780071274722
- 658.84 CA.I 2008 G.C 23
- HF1009.5 .C35 1987
Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Books | The Knowledge Hub Library | Gift collections | 658.84 CA.I 2008 G.C (Browse shelf(Opens below)) | Available | 191670 |
Browsing The Knowledge Hub Library shelves, Collection: Gift collections Close shelf browser (Hides shelf browser)
658.802 RU.F 2010 G.C The fundamentals of marketing / | 658.83 MA.M 1996 G.C Marketing research : an applied orientation / | 658.83 PO.H 2010 G.C The handbook of online and social media research : tools and techniques for market researchers / | 658.84 CA.I 2008 G.C International marketing / | 658.872 SA.S 2010 G.C The social media bible : tactics, tools, and strategies for business success / | 659.1 BR.A 1997 G.C 2006 Advertising outdoors : watch this space! / | 659.10420973 PA.A 2009 G.C Advertising and society : controversies and consequences / |
Includes bibliographical references and indexes.
This edition contains an increase in coverage of technology's impact on the international market arena and a more comprehensive website, helping to provide updates to text content in this continually changing field.
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