International marketing /
Cateora, Philip R,
International marketing / Philip R. Cateora. - Thirteenth edition, International edition. - xxxii, 702 pages : color illustrations, color maps ; 28 cm.
Includes bibliographical references and indexes.
This edition contains an increase in coverage of technology's impact on the international market arena and a more comprehensive website, helping to provide updates to text content in this continually changing field.
9780071274722
86081796
Export marketing.
International business enterprises.
HF1009.5 / .C35 1987
658.84 CA.I 2008 G.C
International marketing / Philip R. Cateora. - Thirteenth edition, International edition. - xxxii, 702 pages : color illustrations, color maps ; 28 cm.
Includes bibliographical references and indexes.
This edition contains an increase in coverage of technology's impact on the international market arena and a more comprehensive website, helping to provide updates to text content in this continually changing field.
9780071274722
86081796
Export marketing.
International business enterprises.
HF1009.5 / .C35 1987
658.84 CA.I 2008 G.C
