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International marketing / Philip R. Cateora.

By: Contributor(s): Material type: TextTextPublisher: Boston, Mass. : McGraw-Hill/Irwin, 2008Edition: Thirteenth edition, International editionDescription: xxxii, 702 pages : color illustrations, color maps ; 28 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780071274722
Subject(s): DDC classification:
  • 658.84 CA.I 2008 G.C 23
LOC classification:
  • HF1009.5 .C35 1987
Summary: This edition contains an increase in coverage of technology's impact on the international market arena and a more comprehensive website, helping to provide updates to text content in this continually changing field.
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Item type Current library Collection Call number Status Date due Barcode
Books Books The Knowledge Hub Library Gift collections 658.84 CA.I 2008 G.C (Browse shelf(Opens below)) Available 191670

Includes bibliographical references and indexes.

This edition contains an increase in coverage of technology's impact on the international market arena and a more comprehensive website, helping to provide updates to text content in this continually changing field.

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