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Marketing strategy : a decision-focused approach / Orville C. Walker, Jr., John W. Mullins.

By: Contributor(s): Material type: TextTextPublisher: New York : McGraw-Hill Education, 2014Edition: Eighth edition, International editionDescription: xvi, 368 pages : illustrations ; 26 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781259010903
Subject(s): DDC classification:
  • 658.802 WA.M 2014 23
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Item type Current library Collection Call number Status Date due Barcode
Books Books The Knowledge Hub Library Business 658.802 WA.M 2014 (Browse shelf(Opens below)) Available 212087
Books Books The Knowledge Hub Library Business 658.802 WA.M 2014 (Browse shelf(Opens below)) Available 212088

Includes bibliographical references and indexes.

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