Marketing strategy : a decision-focused approach /
Walker, Orville C.,
Marketing strategy : a decision-focused approach / Orville C. Walker, Jr., John W. Mullins. - Eighth edition, International edition. - xvi, 368 pages : illustrations ; 26 cm.
Includes bibliographical references and indexes.
9781259010903
Marketing--Management.
Strategic planning.
658.802 WA.M 2014
Marketing strategy : a decision-focused approach / Orville C. Walker, Jr., John W. Mullins. - Eighth edition, International edition. - xvi, 368 pages : illustrations ; 26 cm.
Includes bibliographical references and indexes.
9781259010903
Marketing--Management.
Strategic planning.
658.802 WA.M 2014
