Graphic design discourse : evolving theories, ideologies, and processes of visual communication / edited by Henry Hongmin Kim ; foreword by Steff Geissbühler.

Includes bibliographical references.

Graphic design discourse -- Disruption of convention: against humanism -- Modernism, the beginning: rational and critical thinking -- Artist, designer, and engineer: an age of new aesthetics -- Language, type, and typography: dissemination of information -- Postmodernism and de(con)structionism: expressing subjectivity -- Auteurism: authority and authenticity -- Design ethics: ideology and faith -- Essential design: toward timelessness -- Structural process of design: consilience and concrescence -- Graphic design discourse.

"Since its inception, the field of graphic design--whose primary aim is visual communication--has struggled between two contradictory poles: design resulting from a rigorous, fixed set of rules, and design that expresses the hand of the artist. But what if designers focused on process and critical analysis over visual outcome? Through a carefully selected collection of more than seventy-five seminal texts spanning centuries and bridging the disciplines of art, architecture, design history, philosophy, and cultural theory, this illuminating anthology establishes a new paradigm for graphic design methodologies for the twenty-first century"-- Provided by publisher.