Graphic design discourse : evolving theories, ideologies, and processes of visual communication /
Graphic design discourse : evolving theories, ideologies, and processes of visual communication /
edited by Henry Hongmin Kim ; foreword by Steff Geissbühler.
- First edition.
- 455 pages : illustrations ; 24 cm.
Includes bibliographical references.
Graphic design discourse -- Disruption of convention: against humanism -- Modernism, the beginning: rational and critical thinking -- Artist, designer, and engineer: an age of new aesthetics -- Language, type, and typography: dissemination of information -- Postmodernism and de(con)structionism: expressing subjectivity -- Auteurism: authority and authenticity -- Design ethics: ideology and faith -- Essential design: toward timelessness -- Structural process of design: consilience and concrescence -- Graphic design discourse.
"Since its inception, the field of graphic design--whose primary aim is visual communication--has struggled between two contradictory poles: design resulting from a rigorous, fixed set of rules, and design that expresses the hand of the artist. But what if designers focused on process and critical analysis over visual outcome? Through a carefully selected collection of more than seventy-five seminal texts spanning centuries and bridging the disciplines of art, architecture, design history, philosophy, and cultural theory, this illuminating anthology establishes a new paradigm for graphic design methodologies for the twenty-first century"--
9781616895587 9781616896393
2017020104
Visual communication--Methodology.
Graphic arts--Methodology.
P93.5 / .G725 2017
744 KI.G 2018
Includes bibliographical references.
Graphic design discourse -- Disruption of convention: against humanism -- Modernism, the beginning: rational and critical thinking -- Artist, designer, and engineer: an age of new aesthetics -- Language, type, and typography: dissemination of information -- Postmodernism and de(con)structionism: expressing subjectivity -- Auteurism: authority and authenticity -- Design ethics: ideology and faith -- Essential design: toward timelessness -- Structural process of design: consilience and concrescence -- Graphic design discourse.
"Since its inception, the field of graphic design--whose primary aim is visual communication--has struggled between two contradictory poles: design resulting from a rigorous, fixed set of rules, and design that expresses the hand of the artist. But what if designers focused on process and critical analysis over visual outcome? Through a carefully selected collection of more than seventy-five seminal texts spanning centuries and bridging the disciplines of art, architecture, design history, philosophy, and cultural theory, this illuminating anthology establishes a new paradigm for graphic design methodologies for the twenty-first century"--
9781616895587 9781616896393
2017020104
Visual communication--Methodology.
Graphic arts--Methodology.
P93.5 / .G725 2017
744 KI.G 2018
