Spreadable media : creating value and meaning in a networked culture / Henry Jenkins, Sam Ford, and Joshua Green.
Material type: TextSeries: Postmillennial pop | Postmillennial popPublisher: New York : New York University Press, 2018Edition: First paperback editionDescription: xiii, 381 pages ; 23 cmContent type:- text
- unmediated
- volume
- 9781479856053
- 302.23 JE.S 2018 23
- P94.6.J51
Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Books | The Knowledge Hub Library | Business | 302.23 JE.S 2018 (Browse shelf(Opens below)) | Not For Loan | 190850 |
"With a new afterword."
Includes bibliographical references (pages 333-359) and index.
Where Web 2.0 went wrong -- Reappraising the residual -- The value of media engagement -- What constitutes meaningful participation? -- Designing for spreadability -- Courting supporters for independent media -- Thinking transnationally -- Conclusion -- Afterword: Spreadable Media five years later.
"Spreadable Media" maps fundamental changes taking place in the contemporary media environment, a space where corporations no longer tightly control media distribution. This book challenges some of the prevailing frameworks used to describe contemporary media.
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