Spreadable media :
Jenkins, Henry,
Spreadable media : creating value and meaning in a networked culture / Henry Jenkins, Sam Ford, and Joshua Green. - First paperback edition. - xiii, 381 pages ; 23 cm. - Postmillennial pop . - Postmillennial pop. .
"With a new afterword."
Includes bibliographical references (pages 333-359) and index.
Where Web 2.0 went wrong -- Reappraising the residual -- The value of media engagement -- What constitutes meaningful participation? -- Designing for spreadability -- Courting supporters for independent media -- Thinking transnationally -- Conclusion -- Afterword: Spreadable Media five years later.
"Spreadable Media" maps fundamental changes taking place in the contemporary media environment, a space where corporations no longer tightly control media distribution. This book challenges some of the prevailing frameworks used to describe contemporary media.
9781479856053
Mass media and culture.
Mass media and technology.
Mass media--Social aspects.
Social media.
P94.6.J51
302.23 JE.S 2018
Spreadable media : creating value and meaning in a networked culture / Henry Jenkins, Sam Ford, and Joshua Green. - First paperback edition. - xiii, 381 pages ; 23 cm. - Postmillennial pop . - Postmillennial pop. .
"With a new afterword."
Includes bibliographical references (pages 333-359) and index.
Where Web 2.0 went wrong -- Reappraising the residual -- The value of media engagement -- What constitutes meaningful participation? -- Designing for spreadability -- Courting supporters for independent media -- Thinking transnationally -- Conclusion -- Afterword: Spreadable Media five years later.
"Spreadable Media" maps fundamental changes taking place in the contemporary media environment, a space where corporations no longer tightly control media distribution. This book challenges some of the prevailing frameworks used to describe contemporary media.
9781479856053
Mass media and culture.
Mass media and technology.
Mass media--Social aspects.
Social media.
P94.6.J51
302.23 JE.S 2018
