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Spreadable media : creating value and meaning in a networked culture / Henry Jenkins, Sam Ford, and Joshua Green.

By: Contributor(s): Material type: TextTextSeries: Postmillennial pop | Postmillennial popPublisher: New York : New York University Press, 2018Edition: First paperback editionDescription: xiii, 381 pages ; 23 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781479856053
Subject(s): DDC classification:
  • 302.23 JE.S 2018 23
LOC classification:
  • P94.6.J51
Online resources:
Contents:
Where Web 2.0 went wrong -- Reappraising the residual -- The value of media engagement -- What constitutes meaningful participation? -- Designing for spreadability -- Courting supporters for independent media -- Thinking transnationally -- Conclusion -- Afterword: Spreadable Media five years later.
Summary: "Spreadable Media" maps fundamental changes taking place in the contemporary media environment, a space where corporations no longer tightly control media distribution. This book challenges some of the prevailing frameworks used to describe contemporary media.
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Item type Current library Collection Call number Status Date due Barcode
Books Books The Knowledge Hub Library Business 302.23 JE.S 2018 (Browse shelf(Opens below)) Not For Loan 190850

"With a new afterword."

Includes bibliographical references (pages 333-359) and index.

Where Web 2.0 went wrong -- Reappraising the residual -- The value of media engagement -- What constitutes meaningful participation? -- Designing for spreadability -- Courting supporters for independent media -- Thinking transnationally -- Conclusion -- Afterword: Spreadable Media five years later.

"Spreadable Media" maps fundamental changes taking place in the contemporary media environment, a space where corporations no longer tightly control media distribution. This book challenges some of the prevailing frameworks used to describe contemporary media.

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