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1.
SPSS survival manual : a step by step guide to data analysis using IBM SPSS / Julie Pallant. by
Edition: Seventh edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: London : McGraw-Hill Education ; Open University Press, 2020
Availability: Items available for loan: The Knowledge Hub Library (2)Call number: 005.55 PA.S 2020, ...

2.
Marketing research : an applied approach / Naresh K. Malhotra, Daniel Nunan, David F. Birks. by
Edition: Fifth edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York : Pearson, 2017
Availability: Items available for reference: The Knowledge Hub Library : Not For Loan (1)Call number: 658.83 MA.M 2017. Not available: The Knowledge Hub Library : Checked out (2).

3.
Qualitative organizational research : core methods and current challenges / Gillian Symon & Catherine Cassell. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: London : SAGE, 2012
Availability: Items available for reference: The Knowledge Hub Library : Not For Loan (3)Call number: 302.072 SY.Q 2012, ...

4.
The practice of market research : from data to insight / Yvonne McGivern. by
Edition: Fifth edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Harlow England ; New York : Pearson, 2022
Availability: Items available for loan: The Knowledge Hub Library (1)Call number: 658.83 MC.P 2022. Items available for reference: The Knowledge Hub Library : Not For Loan (4)Call number: 658.83 MC.P 2022, ...

5.
Consumer behavior / Leon G. Schiffman, Joe Wisenblit. by
Edition: Twelfth edition, global edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Harlow, England : Pearson, 2019
Availability: Items available for loan: The Knowledge Hub Library (3)Call number: 658.8342 SC.C 2019, ...

6.
Business research methods / Emma Bell, Alan Bryman, Bill Harley. by
Edition: Sixth edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Oxford, United Kingdom ; New York, NY : Oxford University Press, 2022
Availability: Items available for loan: The Knowledge Hub Library (2)Call number: 658.0072 BR.B 2022, ...

7.
The practice of market and social research : an introduction / Yvonne McGivern. by
Edition: Fourth edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Harlow, England : Pearson, 2013
Online resources:
Availability: Items available for loan: The Knowledge Hub Library (5)Call number: 658.83 MC.P 2013, ...

8.
Marketing research : delivering customer insight / Alan Wilson. by
Edition: Fourth edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: London : Macmillan International Higher Education ; Red Globe Press, 2019
Availability: Items available for loan: The Knowledge Hub Library (5)Call number: 658.83 WI. M 2019, ... Items available for reference: The Knowledge Hub Library : Not For Loan (4)Call number: 658.83 WI.M 2019, ... Not available: The Knowledge Hub Library : Checked out (1).

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