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Consumer behavior / Leon G. Schiffman, Joe Wisenblit.

By: Contributor(s): Material type: TextTextPublisher: Harlow, England : Pearson, 2019Edition: Twelfth edition, global editionDescription: 508 pages : illustrations (chiefly color) ; 28 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781292269245
  • 1292269243
Subject(s): DDC classification:
  • 658.8342 SC.C 2019 23
LOC classification:
  • HF5415.32 .S35 2019
Contents:
Part I Consumers, marketers, and technology -- Part II The consumer as an individual -- Part III Communication and consumer behavior -- Part IV Social and cultural settings -- Part V Consumer decision-making, marketing ethics, and consumer research.
Summary: "For undergraduate and graduate courses in consumer behavior. Strategic applications for understanding consumer behavior Consumer Behavior, 12th Edition explores how the examination and application of consumer behavior is central to the planning, development, and implementation of successful marketing strategies. With an emphasis on developing a variety of useful skills, this text prepares students for careers in brand management, advertising, and consumer research. The 12th Edition has been significantly updated to address contemporary trends and issues, including the role of new media, technological advances, and recent ethical concerns affecting the industry."
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Books Books The Knowledge Hub Library Business 658.8342 SC.C 2019 (Browse shelf(Opens below)) Available 210354
Books Books The Knowledge Hub Library Business 658.8342 SC.C 2019 (Browse shelf(Opens below)) Available 210355
Books Books The Knowledge Hub Library Business 658.8342 SC.C 2019 (Browse shelf(Opens below)) Available 190601

Includes bibliographical references (pages 435-462) and index.

Part I Consumers, marketers, and technology -- Part II The consumer as an individual -- Part III Communication and consumer behavior -- Part IV Social and cultural settings -- Part V Consumer decision-making, marketing ethics, and consumer research.

"For undergraduate and graduate courses in consumer behavior. Strategic applications for understanding consumer behavior Consumer Behavior, 12th Edition explores how the examination and application of consumer behavior is central to the planning, development, and implementation of successful marketing strategies. With an emphasis on developing a variety of useful skills, this text prepares students for careers in brand management, advertising, and consumer research. The 12th Edition has been significantly updated to address contemporary trends and issues, including the role of new media, technological advances, and recent ethical concerns affecting the industry."

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