Foundations of marketing / John Fahy, David Jobber.

By:

Fahy, John [author.]

Contributor(s):

Material type: Text

TextPublisher: London : McGraw-Hill Education, 2019Edition: Sixth editionDescription: xxi, 424 pages : color illustrations ; 27 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781526847348
1526847345

Subject(s):

Marketing

DDC classification:

658.8 FA.F 2019 23

LOC classification:

HF5415 .F3 2019

Contents:

The market-led oragnization -- Creating customer value -- Delivering and managing customer value.

Summary: "Valued by instructors and students alike, Foundations of Marketing presents an accessible introduction to Marketing. Packed with examples and end of chapter case studies highlighting the real world application of marketing concepts, this fully updated Sixth Edition features digital marketing integrated throughout the chapters as well as a dedicate chapter on marketing planning and strategy."

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	The Knowledge Hub Library	Business	658.8 FA.F 2019 (Browse shelf(Opens below))	Available		210246
Books	The Knowledge Hub Library	Business	658.8 FA.F 2019 (Browse shelf(Opens below))	Checked out	03/28/2024	210280
Books	The Knowledge Hub Library	Business	658.8 FA.F 2019 (Browse shelf(Opens below))	Available		210281
Books	The Knowledge Hub Library	Business	658.8 FA.F 2019 (Browse shelf(Opens below))	Available		210282
Books	The Knowledge Hub Library	Business	658.8 FA.F 2019 (Browse shelf(Opens below))	Available		210283

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Includes bibliographical references and indexes.

The market-led oragnization -- Creating customer value -- Delivering and managing customer value.

"Valued by instructors and students alike, Foundations of Marketing presents an accessible introduction to Marketing. Packed with examples and end of chapter case studies highlighting the real world application of marketing concepts, this fully updated Sixth Edition features digital marketing integrated throughout the chapters as well as a dedicate chapter on marketing planning and strategy."

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