Foundations of marketing /
Fahy, John,
Foundations of marketing / John Fahy, David Jobber. - Sixth edition. - New York : McGraw-Hill Education 2019 - xxi, 424 pages : color illustrations ; 27 cm.
Includes bibliographical references and indexes.
The market-led oragnization -- Creating customer value -- Delivering and managing customer value.
"Valued by instructors and students alike, Foundations of Marketing presents an accessible introduction to Marketing. Packed with examples and end of chapter case studies highlighting the real world application of marketing concepts, this fully updated Sixth Edition features digital marketing integrated throughout the chapters as well as a dedicate chapter on marketing planning and strategy."
9781526847348 1526847345
Marketing.
HF5415 / .F3 2019
658.8 FA.F 2019
Foundations of marketing / John Fahy, David Jobber. - Sixth edition. - New York : McGraw-Hill Education 2019 - xxi, 424 pages : color illustrations ; 27 cm.
Includes bibliographical references and indexes.
The market-led oragnization -- Creating customer value -- Delivering and managing customer value.
"Valued by instructors and students alike, Foundations of Marketing presents an accessible introduction to Marketing. Packed with examples and end of chapter case studies highlighting the real world application of marketing concepts, this fully updated Sixth Edition features digital marketing integrated throughout the chapters as well as a dedicate chapter on marketing planning and strategy."
9781526847348 1526847345
Marketing.
HF5415 / .F3 2019
658.8 FA.F 2019
