Foundations of marketing / John Fahy, David Jobber.
Material type: TextPublisher: London : McGraw-Hill Education, 2019Edition: Sixth editionDescription: xxi, 424 pages : color illustrations ; 27 cmContent type:- text
- unmediated
- volume
- 9781526847348
- 1526847345
- 658.8 FA.F 2019 23
- HF5415 .F3 2019
Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Books | The Knowledge Hub Library | Business | 658.8 FA.F 2019 (Browse shelf(Opens below)) | Available | 210246 | ||
Books | The Knowledge Hub Library | Business | 658.8 FA.F 2019 (Browse shelf(Opens below)) | Checked out | 03/28/2024 | 210280 | |
Books | The Knowledge Hub Library | Business | 658.8 FA.F 2019 (Browse shelf(Opens below)) | Available | 210281 | ||
Books | The Knowledge Hub Library | Business | 658.8 FA.F 2019 (Browse shelf(Opens below)) | Available | 210282 | ||
Books | The Knowledge Hub Library | Business | 658.8 FA.F 2019 (Browse shelf(Opens below)) | Available | 210283 |
Includes bibliographical references and indexes.
The market-led oragnization -- Creating customer value -- Delivering and managing customer value.
"Valued by instructors and students alike, Foundations of Marketing presents an accessible introduction to Marketing. Packed with examples and end of chapter case studies highlighting the real world application of marketing concepts, this fully updated Sixth Edition features digital marketing integrated throughout the chapters as well as a dedicate chapter on marketing planning and strategy."
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