Brand sense : sensory secrets behind the stuff we buy / Martin Lindstrom.

By:

Lindstrom, Martin, 1970- [author.]

Material type: Text

TextPublisher: London : Kogan Page, 2010Edition: Second editionDescription: x, 175 pages : illustrations ; 22 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9780749460570

Subject(s):

DDC classification:

658.827 LI.B 2010 23

LOC classification:

HD69.B7 L564 2010

Contents:

Start making sense -- Maybe I'm doing it right? -- A smash hit -- And then there were five -- Being alive -- Moving mountains -- The future.

Summary: That gratifying new car smell is actually a manufactured 'new car' aroma. The sound of Kellogg's cornflakes crunching in our mouths is created in sound labs. Singapore Airlines has patented the smell in its cabins. This book shows how all of this, among other things, can be done.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	The Knowledge Hub Library	Design Media	658.827 LI.B 2010 (Browse shelf(Opens below))	Not For Loan		190577

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Previous	658.827 JO.B 2016 Branding : in five and a half steps /	658.827 KE.W 2015 What is a 21st century brand : new thinking from the next generation of advertising leaders /	658.827 LA.S 2018 The storytelling edge : how to transform your business, stop screaming into the void, and make people love you /	658.827 LI.B 2010 Brand sense : sensory secrets behind the stuff we buy /	658.827 LI.B 2010 Brand sense : sensory secrets behind the stuff we buy /	658.827 LI.B 2010 Brand sense : sensory secrets behind the stuff we buy /	658.827 NE.P 2009 Passion brands : why some brands are just gotta have, drive all night for and tell all your friends about /	Next

Previous edition: 2005.

Includes bibliographical references and index.

Start making sense -- Maybe I'm doing it right? -- A smash hit -- And then there were five -- Being alive -- Moving mountains -- The future.

That gratifying new car smell is actually a manufactured 'new car' aroma. The sound of Kellogg's cornflakes crunching in our mouths is created in sound labs. Singapore Airlines has patented the smell in its cabins. This book shows how all of this, among other things, can be done.

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