MARC details
000 -LEADER |
fixed length control field |
01617cam a2200361 i 4500 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20230528002336.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
200930s2010 enka|||| |||| 001 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780749460570 |
Qualifying information |
paperback |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
EG-CaTKH |
Language of cataloging |
eng |
Transcribing agency |
EG-CaTKH |
Modifying agency |
EG-CaTKH |
Description conventions |
rda |
050 00 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HD69.B7 |
Item number |
L564 2010 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.827 LI.B 2010 |
Edition number |
23 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Lindstrom, Martin, |
Dates associated with a name |
1970- |
Relator term |
author. |
245 10 - TITLE STATEMENT |
Title |
Brand sense : |
Remainder of title |
sensory secrets behind the stuff we buy / |
Statement of responsibility, etc. |
Martin Lindstrom. |
250 ## - EDITION STATEMENT |
Edition statement |
Second edition. |
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
Place of production, publication, distribution, manufacture |
London : |
Name of producer, publisher, distributor, manufacturer |
Kogan Page, |
Date of production, publication, distribution, manufacture, or copyright notice |
2010. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
x, 175 pages : |
Other physical details |
illustrations ; |
Dimensions |
22 cm. |
336 ## - CONTENT TYPE |
Content type term |
text |
Content type code |
txt |
Source |
rdacontent |
337 ## - MEDIA TYPE |
Media type term |
unmediated |
Media type code |
n |
Source |
rdamedia |
338 ## - CARRIER TYPE |
Carrier type term |
volume |
Carrier type code |
nc |
Source |
rdacarrier |
500 ## - GENERAL NOTE |
General note |
Previous edition: 2005. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references and index. |
505 ## - FORMATTED CONTENTS NOTE |
Formatted contents note |
Start making sense -- Maybe I'm doing it right? -- A smash hit -- And then there were five -- Being alive -- Moving mountains -- The future. |
520 ## - SUMMARY, ETC. |
Summary, etc. |
That gratifying new car smell is actually a manufactured 'new car' aroma. The sound of Kellogg's cornflakes crunching in our mouths is created in sound labs. Singapore Airlines has patented the smell in its cabins. This book shows how all of this, among other things, can be done. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Brand name products. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Business names. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Advertising |
General subdivision |
Brand name products. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Advertising |
General subdivision |
Psychological aspects. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Senses and sensation. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
Dewey Decimal Classification |
Koha item type |
Books |
998 ## - LOCAL CONTROL INFORMATION (RLIN) |
Cataloger's name |
huda.mahmoud |
Cataloging process |
M |
First Date, FD (RLIN) |
20220522 |
998 ## - LOCAL CONTROL INFORMATION (RLIN) |
Cataloger's name |
mona.romia |
Cataloging process |
R |
First Date, FD (RLIN) |
20220523 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Real World Object URI |
Lindstrom, Martin, |d 1970- |