Brand sense : (Record no. 437)

MARC details
000 -LEADER
fixed length control field 01617cam a2200361 i 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230528002336.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 200930s2010 enka|||| |||| 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780749460570
Qualifying information paperback
040 ## - CATALOGING SOURCE
Original cataloging agency EG-CaTKH
Language of cataloging eng
Transcribing agency EG-CaTKH
Modifying agency EG-CaTKH
Description conventions rda
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD69.B7
Item number L564 2010
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827 LI.B 2010
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Lindstrom, Martin,
Dates associated with a name 1970-
Relator term author.
245 10 - TITLE STATEMENT
Title Brand sense :
Remainder of title sensory secrets behind the stuff we buy /
Statement of responsibility, etc. Martin Lindstrom.
250 ## - EDITION STATEMENT
Edition statement Second edition.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture London :
Name of producer, publisher, distributor, manufacturer Kogan Page,
Date of production, publication, distribution, manufacture, or copyright notice 2010.
300 ## - PHYSICAL DESCRIPTION
Extent x, 175 pages :
Other physical details illustrations ;
Dimensions 22 cm.
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Media type code n
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Carrier type code nc
Source rdacarrier
500 ## - GENERAL NOTE
General note Previous edition: 2005.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Start making sense -- Maybe I'm doing it right? -- A smash hit -- And then there were five -- Being alive -- Moving mountains -- The future.
520 ## - SUMMARY, ETC.
Summary, etc. That gratifying new car smell is actually a manufactured 'new car' aroma. The sound of Kellogg's cornflakes crunching in our mouths is created in sound labs. Singapore Airlines has patented the smell in its cabins. This book shows how all of this, among other things, can be done.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand name products.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business names.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
General subdivision Brand name products.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
General subdivision Psychological aspects.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Senses and sensation.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
998 ## - LOCAL CONTROL INFORMATION (RLIN)
Cataloger's name huda.mahmoud
Cataloging process M
First Date, FD (RLIN) 20220522
998 ## - LOCAL CONTROL INFORMATION (RLIN)
Cataloger's name mona.romia
Cataloging process R
First Date, FD (RLIN) 20220523
100 1# - MAIN ENTRY--PERSONAL NAME
Real World Object URI Lindstrom, Martin, |d 1970-
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification   Not For Loan Design Media The Knowledge Hub Library The Knowledge Hub Library 09/30/2020 322.00   658.827 LI.B 2010 190577 09/30/2020 322.00 09/30/2020 Books