Brand sense : sensory secrets behind the stuff we buy / Martin Lindstrom.
Material type: TextPublisher: London : Kogan Page, 2010Edition: Second editionDescription: x, 175 pages : illustrations ; 22 cmContent type:- text
- unmediated
- volume
- 9780749460570
- 658.827 LI.B 2010 23
- HD69.B7 L564 2010
Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Books | The Knowledge Hub Library | Design Media | 658.827 LI.B 2010 (Browse shelf(Opens below)) | Not For Loan | 190577 |
Previous edition: 2005.
Includes bibliographical references and index.
Start making sense -- Maybe I'm doing it right? -- A smash hit -- And then there were five -- Being alive -- Moving mountains -- The future.
That gratifying new car smell is actually a manufactured 'new car' aroma. The sound of Kellogg's cornflakes crunching in our mouths is created in sound labs. Singapore Airlines has patented the smell in its cabins. This book shows how all of this, among other things, can be done.
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