Marketing strategy : a decision-focused approach / Orville C. Walker, Jr., John W. Mullins.
Material type: TextPublisher: New York : McGraw-Hill Education, 2014Edition: Eighth edition, International editionDescription: xvi, 368 pages : illustrations ; 26 cmContent type:- text
- unmediated
- volume
- 9781259010903
- 658.802 WA.M 2014 23
Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Books | The Knowledge Hub Library | Business | 658.802 WA.M 2014 (Browse shelf(Opens below)) | Available | 212087 | ||
Books | The Knowledge Hub Library | Business | 658.802 WA.M 2014 (Browse shelf(Opens below)) | Available | 212088 |
Browsing The Knowledge Hub Library shelves, Collection: Business Close shelf browser (Hides shelf browser)
658.802 MC.M 2016 Marketing plans : how to prepare them, how to profit from them / | 658.802 MC.M 2016 Marketing plans : how to prepare them, how to profit from them / | 658.802 WA.M 2014 Marketing strategy : a decision-focused approach / | 658.802 WA.M 2014 Marketing strategy : a decision-focused approach / | 658.827 CH.B 2015 Branding for dummies / | 658.827 CH.B 2015 Branding for dummies / | 658.827 CH.B 2015 Branding for dummies / |
Includes bibliographical references and indexes.
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