Digital business and e-commerce management : strategy, implementation and practice / Dave Chaffey, David Edmundson-Bird and Tanya Hemphill.

Includes bibliographical references and index.

Introduction to digital business -- Opportunity analysis for digital business and e-commerce -- Managing digital business infrastructure -- Key issues in the digital environment -- Digital business strategy -- Supply chain and demand -- Digital marketing -- Customer relationship management -- Customer experience and service design -- Managing digital business transformation and growth hacking.

"This new edition of Dave Chaffey's bestselling book, joined this time by fellow authors Tanya Hemphill and David Edmundson-Bird, is your guide to answering these tough questions. Written in an engaging and informative style, Digital business and e-commerce management will give you the knowledge and skills to be able to handle the speed of change faced by organisations in the digital world." -- Provided by publisher.