Digital business and e-commerce management : strategy, implementation and practice /
Chaffey, Dave, 1963-
Digital business and e-commerce management : strategy, implementation and practice / Dave Chaffey, David Edmundson-Bird and Tanya Hemphill. - Seventh edition. - xxxvii, 640 pages : colour illustrations ; 27 cm.
Includes bibliographical references and index.
Introduction to digital business -- Opportunity analysis for digital business and e-commerce -- Managing digital business infrastructure -- Key issues in the digital environment -- Digital business strategy -- Supply chain and demand -- Digital marketing -- Customer relationship management -- Customer experience and service design -- Managing digital business transformation and growth hacking.
"This new edition of Dave Chaffey's bestselling book, joined this time by fellow authors Tanya Hemphill and David Edmundson-Bird, is your guide to answering these tough questions. Written in an engaging and informative style, Digital business and e-commerce management will give you the knowledge and skills to be able to handle the speed of change faced by organisations in the digital world." -- Provided by publisher.
9781292193335
2018048265
Electronic commerce.
Business enterprises--Computer networks.
HF5548.32 / .C472 2019
658.872 CH.D 2019
Digital business and e-commerce management : strategy, implementation and practice / Dave Chaffey, David Edmundson-Bird and Tanya Hemphill. - Seventh edition. - xxxvii, 640 pages : colour illustrations ; 27 cm.
Includes bibliographical references and index.
Introduction to digital business -- Opportunity analysis for digital business and e-commerce -- Managing digital business infrastructure -- Key issues in the digital environment -- Digital business strategy -- Supply chain and demand -- Digital marketing -- Customer relationship management -- Customer experience and service design -- Managing digital business transformation and growth hacking.
"This new edition of Dave Chaffey's bestselling book, joined this time by fellow authors Tanya Hemphill and David Edmundson-Bird, is your guide to answering these tough questions. Written in an engaging and informative style, Digital business and e-commerce management will give you the knowledge and skills to be able to handle the speed of change faced by organisations in the digital world." -- Provided by publisher.
9781292193335
2018048265
Electronic commerce.
Business enterprises--Computer networks.
HF5548.32 / .C472 2019
658.872 CH.D 2019
