The Oxford guide to effective argument and critical thinking / Colin Swatridge.

Includes bibliographical references and index.

1.What do you do when you argue a case? -- Claims and conclusions -- Reasons and inference -- Titles as questions -- Support for a conclusion -- 2.How will you make yourself clear? -- Vagueness and definition -- Assumptions -- Ambiguity and conflation -- Ordering and indicating -- 3.What case have others made? -- Counter-claims -- Counter-argument -- Selection and evaluation of sources -- Reputation and expertise -- 4.What do you make of these arguments? -- Overstatement and straw man -- Causes and conditions -- Appeals to the past -- Appeals to feelings -- 5.How will you support your case? -- Examples and anecdotes -- Facts and factual claims -- Statistical evidence -- Credibility and corroboration -- 6.How much can you be sure about? -- Certainty and plausibility -- Deductive argument -- Conditional claims -- Logic and truth -- 7.How much is a matter of belief? -- Point of view -- Belief and opinion -- Bias and neutrality -- Values and principles -- 8.Are you over-simplifying the issue? -- Ad hominem and tu quoque ploys -- False dichotomy -- Over-generalization -- Analogy and slippery slope -- 9.Does your argument hang together? -- Contradiction -- Consistency and coherence -- Changing the subject -- Begging the question -- 10.How will you lay out your case? -- Structure of reasoning -- Intermediate conclusion -- Alternative inferences -- Quotation and referencing.

This work takes you step by step through the art of argument, from thinking about what to write and how you might write it, to how you may strengthen your claims, and how to come to a strong conclusion.