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Graphic design : the new basics / Ellen Lupton and Jennifer Cole Phillips.

By: Contributor(s): Material type: TextTextPublisher: New York : Princeton Architectural Press ; Baltimore : Maryland Institute College of Art, 2015Edition: Second edition, revised and expandedDescription: 261 pages : illustrations (chiefly color) ; 23 cmContent type:
  • text
  • still image
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781616893323
  • 9781616893255
Subject(s): DDC classification:
  • 741.6 LU.G 2015 23
LOC classification:
  • NC997 .L87 2015
Contents:
Back to the Bauhaus / Ellen Lupton -- Beyond the basics / Jennifer Cole Phillips -- Formstorming -- Point, line, plane -- Rhythm and balance -- Scale -- Texture -- Color -- Gestalt principles -- Framing -- Hierarchy -- Layers -- Transparency -- Modularity -- Grid -- Pattern -- Diagram -- Time and motion -- Rules and randomness.
Summary: The authors explain the key concepts of visual language that inform any work of design, from a logo or a letterhead to complex websites. Through visual demonstrations and concise commentary, students and professionals explore the formal elements of two-dimensional design, such as point, line, plane, scale, hierarchy, layers, and transparency.--
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Books Books The Knowledge Hub Library Design Media 741.6 LU.G 2015 (Browse shelf(Opens below)) Not For Loan 211586
Books Books The Knowledge Hub Library Design Media 741.6 LU.G 2015 (Browse shelf(Opens below)) Not For Loan 211587

Includes bibliographical references (pages 260-261) and index.

Back to the Bauhaus / Ellen Lupton -- Beyond the basics / Jennifer Cole Phillips -- Formstorming -- Point, line, plane -- Rhythm and balance -- Scale -- Texture -- Color -- Gestalt principles -- Framing -- Hierarchy -- Layers -- Transparency -- Modularity -- Grid -- Pattern -- Diagram -- Time and motion -- Rules and randomness.

The authors explain the key concepts of visual language that inform any work of design, from a logo or a letterhead to complex websites. Through visual demonstrations and concise commentary, students and professionals explore the formal elements of two-dimensional design, such as point, line, plane, scale, hierarchy, layers, and transparency.--

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