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More than a name : an introduction to branding / Melissa Davis : with a theoretical commentary by Jonathan Baldwin.

By: Contributor(s): Material type: TextTextPublisher: London : Bloomsburry, 2005Description: 240 pages : illustrations (chiefly color) ; 30 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9782940373000
Subject(s): DDC classification:
  • 658.827 DA.M 2005 23
LOC classification:
  • HD69.B7 D378 2005
Contents:
Defining branding -- How brands are made -- Brand anatomy: context, tone, style -- Brand audience -- Current trends in branding -- Delivering the brand experience -- Ways of working -- The future.
Summary: "Branding today is a carefully orchestrated experience, supported by complex marketing strategies and sophisticated psychology. 'More Than A Name: An Introduction to Branding' is a modern, visually-instructive textbook offering a comprehensive introduction to the world of branding, from the theory to the practice of brand implementation. This book is a prerequisite for visual arts students, copywriters, brand strategists and marketers."--Jacket.
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Books Books The Knowledge Hub Library Design Media 658.827 DA.M 2005 (Browse shelf(Opens below)) Checked out 07/10/2024 210139
Books Books The Knowledge Hub Library Design Media 658.827 DA.M 2005 (Browse shelf(Opens below)) Available 210140
Books Books The Knowledge Hub Library Design Media 658.827 DA.M 2005 (Browse shelf(Opens below)) Available 190857

"Fairchild Books an imprint of Bloomsbury Publishing Plc".

Includes bibliographical references and index.

Defining branding -- How brands are made -- Brand anatomy: context, tone, style -- Brand audience -- Current trends in branding -- Delivering the brand experience -- Ways of working -- The future.

"Branding today is a carefully orchestrated experience, supported by complex marketing strategies and sophisticated psychology. 'More Than A Name: An Introduction to Branding' is a modern, visually-instructive textbook offering a comprehensive introduction to the world of branding, from the theory to the practice of brand implementation. This book is a prerequisite for visual arts students, copywriters, brand strategists and marketers."--Jacket.

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