Designing type / Karen Cheng.
Material type: TextPublisher: New Haven, Connecticut : Yale University Press, 2020Edition: Second editionDescription: 248 pages : illustrations (some color) ; 28 cmContent type:- text
- still image
- unmediated
- volume
- 9780300249927
- 0300249926
- 686.22 CH.D 2020 23
Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Books | The Knowledge Hub Library | Design Media | 686.22 CH.D 2020 (Browse shelf(Opens below)) | Not For Loan | 211405 | ||
Books | The Knowledge Hub Library | Design Media | 686.22 CH.D 2020 (Browse shelf(Opens below)) | Available | 211406 |
Includes bibliographical references (pages 240-241) and index.
Design process -- Variables in type design -- Spacing -- Upper case -- Lower case -- Numbers -- Punctuation -- Diacritical marks.
Explains the processes behind creating and designing type, one of the most important tools of graphic design. Cheng addresses issues of structure, optical compensation, and legibility, with special emphasis given to the often-overlooked relationships between letters and shapes in font design. In this second edition, students and professional graphic designers alike will benefit from an expanded discussion of the creative practice of designing type--what designers need to consider, their rationale, and issues of accessibility--in the context of contemporary processes for the digital age. Illustrated with more than 400 diagrams that demonstrate visual principles and letter construction, ranging from informal progress sketches to final type designs and diagrams, this guide analyzes a wide range of classic and modern typefaces, including those from many premier type foundries. Cheng's text covers the history of type, the primary systems of typeface classification, the parts of a letter, and the effects of new technology on design methodology, among many other key topics. --From publisher description.
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