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Advertising outdoors : watch this space! / David Bernstein.

By: Material type: TextTextPublisher: London ; New York : Phaidon, 2006Edition: Paperback editionDescription: 240 pages : illustrations (chiefly color), facsimiles (chiefly color) ; 29 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780714843865
Other title:
  • Watch this space!
Subject(s): DDC classification:
  • 659.1 BR.A 1997 G.C 2006 23
LOC classification:
  • HF5843 .B476 1997
Contents:
Introduction -- Art and advertising -- Advertising develops -- Poster rules -- The creative challenge -- The strengths of outdoor -- Images and words -- Brand and consumer -- Beyond the billboard -- The future -- Postscript.
Summary: "Outdoor advertising is one of the oldest and purest forms of communication. Until now, however, it has remained largely undocumented. Advertising Outdoors looks at the creative ingenuity of art directors and copywriters who devise the artwork and ideas for outdoor advertising, to explore how their artistic input drives an industry that supplies large-scale frames, billboards, transit shelters, bus sides, taxis, airships and many other locations. David Bernstein also analyses the rise of commercial art and the development of advertising, with close reference to successful advertising campaigns."--Publisher's description.
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Books Books The Knowledge Hub Library Gift collections 659.1 BR.A 1997 G.C 2006 (Browse shelf(Opens below)) Available 191640

Originally published: 1997.

Includes bibliographical references (page 231) and index.

Introduction -- Art and advertising -- Advertising develops -- Poster rules -- The creative challenge -- The strengths of outdoor -- Images and words -- Brand and consumer -- Beyond the billboard -- The future -- Postscript.

"Outdoor advertising is one of the oldest and purest forms of communication. Until now, however, it has remained largely undocumented. Advertising Outdoors looks at the creative ingenuity of art directors and copywriters who devise the artwork and ideas for outdoor advertising, to explore how their artistic input drives an industry that supplies large-scale frames, billboards, transit shelters, bus sides, taxis, airships and many other locations. David Bernstein also analyses the rise of commercial art and the development of advertising, with close reference to successful advertising campaigns."--Publisher's description.

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