Introduction to mass communication : Media literacy and culture / Stanley J. Baran.

By:

Baran, Stanley J [author.]

Material type: Text

TextPublisher: Maidenhead : McGraw-Hill Education, 2006Edition: Fourth editionDescription: 1 volume (various pagings) : illustrations ; 28 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9780071115575

Subject(s):

DDC classification:

302.23 BA.I 2006 G.C 23

Contents:

Part 1 Laying the groundwork -- Part 2. Media, Media industries and media audiences -- Part 3. Supporting industries -- Part 4. Mass-Mediated culture in the information age.

Summary: This text emphasizes that media audiences can take more active roles as media consumers and have a deeper understanding of the influence the media have in shaping and reflecting culture. It also shows that audience members are as much a part of the mass communication process as the media producers.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	The Knowledge Hub Library	Gift collections	302.23 BA.I 2006 G.C (Browse shelf(Opens below))	Available		191634

Includes bibliographical references and index.

Part 1 Laying the groundwork -- Part 2. Media, Media industries and media audiences -- Part 3. Supporting industries -- Part 4. Mass-Mediated culture in the information age.

This text emphasizes that media audiences can take more active roles as media consumers and have a deeper understanding of the influence the media have in shaping and reflecting culture. It also shows that audience members are as much a part of the mass communication process as the media producers.

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