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Creating the perfect design brief : how to manage design for strategic advantage / Peter L. Phillips.

By: Material type: TextTextPublisher: New York, NY : Allworth Press, an imprint of Skyhorse Publishing, Inc., 2012Edition: Second editionDescription: xvii, 206 pages ; 21 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781581159141
Subject(s): DDC classification:
  • 658.5 PH.C 2012 23
LOC classification:
  • TS176 .P448 2012
Contents:
1. What is a design brief anyway? -- 2. Who is responsible for developing a design brief? -- 3. Essential elements of the design brief -- 4. Getting the design brief approved -- 5. Using the design brief -- 6. Competitive analysis -- 7. Establishing credibility and trust for design -- 8. Using the design brief in the approval process -- 9. What is a design manager? -- 10. Measuring design results -- 11. Strategies for creating a strong intellectual property position -- 12. An example of a design brief -- 13. Anticipating and overcoming obstacles -- 14. Creating a plan for moving ahead -- 15. Lessons from the trenches.
Summary: Readers will discover the most effective formats for design briefs, how to structure the best possible team, what distinguishes a great design brief from an adequate one, how to use the brief in project tracking, as a measuring tool, and as a means of getting approval for a design solution; and more.
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Item type Current library Collection Call number Status Date due Barcode
Books Books The Knowledge Hub Library Design Media 658.5 PH.C 2012 (Browse shelf(Opens below)) Available 210330
Books Books The Knowledge Hub Library Design Media 658.5 PH.C 2012 (Browse shelf(Opens below)) Available 210331
Books Books The Knowledge Hub Library Design Media 658.5 PH.C 2012 (Browse shelf(Opens below)) Available 210332
Books Books The Knowledge Hub Library Design Media 658.5 PH.C 2012 (Browse shelf(Opens below)) Available 210333
Books Books The Knowledge Hub Library Design Media 658.5 PH.C 2012 (Browse shelf(Opens below)) Available 210334

Includes bibliographical references (pages 206) and index.

1. What is a design brief anyway? -- 2. Who is responsible for developing a design brief? -- 3. Essential elements of the design brief -- 4. Getting the design brief approved -- 5. Using the design brief -- 6. Competitive analysis -- 7. Establishing credibility and trust for design -- 8. Using the design brief in the approval process -- 9. What is a design manager? -- 10. Measuring design results -- 11. Strategies for creating a strong intellectual property position -- 12. An example of a design brief -- 13. Anticipating and overcoming obstacles -- 14. Creating a plan for moving ahead -- 15. Lessons from the trenches.

Readers will discover the most effective formats for design briefs, how to structure the best possible team, what distinguishes a great design brief from an adequate one, how to use the brief in project tracking, as a measuring tool, and as a means of getting approval for a design solution; and more.

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