Creating the perfect design brief : how to manage design for strategic advantage /
Phillips, Peter L.,
Creating the perfect design brief : how to manage design for strategic advantage / Peter L. Phillips. - Second edition. - New York : Allworth Press, [2012] - xvii, 206 pages ; 21 cm.
Includes bibliographical references (pages 206) and index.
1. What is a design brief anyway? -- 2. Who is responsible for developing a design brief? -- 3. Essential elements of the design brief -- 4. Getting the design brief approved -- 5. Using the design brief -- 6. Competitive analysis -- 7. Establishing credibility and trust for design -- 8. Using the design brief in the approval process -- 9. What is a design manager? -- 10. Measuring design results -- 11. Strategies for creating a strong intellectual property position -- 12. An example of a design brief -- 13. Anticipating and overcoming obstacles -- 14. Creating a plan for moving ahead -- 15. Lessons from the trenches.
Readers will discover the most effective formats for design briefs, how to structure the best possible team, what distinguishes a great design brief from an adequate one, how to use the brief in project tracking, as a measuring tool, and as a means of getting approval for a design solution; and more.
9781581159141
2012024101
Production planning.
Work design.
TS176 / .P448 2012
658.5 PH.C 2012
Creating the perfect design brief : how to manage design for strategic advantage / Peter L. Phillips. - Second edition. - New York : Allworth Press, [2012] - xvii, 206 pages ; 21 cm.
Includes bibliographical references (pages 206) and index.
1. What is a design brief anyway? -- 2. Who is responsible for developing a design brief? -- 3. Essential elements of the design brief -- 4. Getting the design brief approved -- 5. Using the design brief -- 6. Competitive analysis -- 7. Establishing credibility and trust for design -- 8. Using the design brief in the approval process -- 9. What is a design manager? -- 10. Measuring design results -- 11. Strategies for creating a strong intellectual property position -- 12. An example of a design brief -- 13. Anticipating and overcoming obstacles -- 14. Creating a plan for moving ahead -- 15. Lessons from the trenches.
Readers will discover the most effective formats for design briefs, how to structure the best possible team, what distinguishes a great design brief from an adequate one, how to use the brief in project tracking, as a measuring tool, and as a means of getting approval for a design solution; and more.
9781581159141
2012024101
Production planning.
Work design.
TS176 / .P448 2012
658.5 PH.C 2012
