Creating the perfect design brief : how to manage design for strategic advantage / Peter L. Phillips.
Material type:
- text
- unmediated
- volume
- 9781581159141
- 658.5 PH.C 2012 23
- TS176 .P448 2012
Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
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The Knowledge Hub Library | Design Media | 658.5 PH.C 2012 (Browse shelf(Opens below)) | Available | 210330 | ||
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The Knowledge Hub Library | Design Media | 658.5 PH.C 2012 (Browse shelf(Opens below)) | Available | 210331 | ||
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The Knowledge Hub Library | Design Media | 658.5 PH.C 2012 (Browse shelf(Opens below)) | Available | 210332 | ||
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The Knowledge Hub Library | Design Media | 658.5 PH.C 2012 (Browse shelf(Opens below)) | Available | 210333 | ||
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The Knowledge Hub Library | Design Media | 658.5 PH.C 2012 (Browse shelf(Opens below)) | Available | 210334 |
Includes bibliographical references (pages 206) and index.
1. What is a design brief anyway? -- 2. Who is responsible for developing a design brief? -- 3. Essential elements of the design brief -- 4. Getting the design brief approved -- 5. Using the design brief -- 6. Competitive analysis -- 7. Establishing credibility and trust for design -- 8. Using the design brief in the approval process -- 9. What is a design manager? -- 10. Measuring design results -- 11. Strategies for creating a strong intellectual property position -- 12. An example of a design brief -- 13. Anticipating and overcoming obstacles -- 14. Creating a plan for moving ahead -- 15. Lessons from the trenches.
Readers will discover the most effective formats for design briefs, how to structure the best possible team, what distinguishes a great design brief from an adequate one, how to use the brief in project tracking, as a measuring tool, and as a means of getting approval for a design solution; and more.
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