Design thinking for visual communication / Gavin Ambrose, Paul Harris.

By:

Ambrose, Gavin [author.]

Contributor(s):

Harris, Paul, 1971- [author.]

Material type: Text

TextSeries: Basics designPublisher: London ; New York : Fairchild Books, an imprint of Bloomsbury Publishihng PIc, 2015Edition: Second editionDescription: 192 pages : illustrations (moslty color) ; 23 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781472572714

Uniform titles:

Design th!nking

Subject(s):

DDC classification:

741.6 AM.D 2015 23

LOC classification:

NC997 .A83 2015

Other classification:

DES000000 | DES007000

Contents:

Summary: "How do you start a design project? How can you generate ideas and concepts in response to a design brief? How do other designers do it? This book will answer all these questions and more. Now in its second edition, the highly popular Design Thinking for Visual Communication identifies methods and thought processes used by designers in order to start the process that eventually leads to a finished piece of work. Step-by-step guidance for each part of the process is highlighted by real-life case studies, enabling the student to see teaching in practice. This focus on ideas and methods eschews an abstract, academic approach in favour of a useable approach to design as a problem-solving activity.The new edition now includes contributions from a broader international range of design practices and adds depth to existing case studies by looking in greater detail at some of the processes used"-- Provided by publisher.Summary: "An introductory guide to generating creative ideas and concepts for graphic designers"-- Provided by publisher.Other editions: Revision of:: Ambrose, Gavin. Design th!nking

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	The Knowledge Hub Library	Design Media	741.6 AM.D 2015 (Browse shelf(Opens below))	Not For Loan		190530

Includes index.

Stages of thinking. Define ; Research ; Ideate ; Prototype ; Select ; Implement ; Learn -- Research. Identifying drivers ; Information gathering ; Target groups ; Samples and feedback -- Idea generation. Basic design directions ; Questions and answers ; Themes of thinking ; Inspiration and references ; Brainstorming ; Value ; Inclusion ; Sketching -- Refinement. Thinking in images ; Thinking in signs ; Appropriation ; Humor ; Personification ; Visual metaphors ; Modification ; Thinking in words ; Type "faces" ; Thinking in shapes ; Thinking in color ; Thinking in technology -- Prototyping. Developing designs ; "Types" of prototype ; Vocabulary ; What to do if you get stuck -- Implementation. Format ; Materials ; Finishing ; Media ; Scale ; Series/continuity.

"How do you start a design project? How can you generate ideas and concepts in response to a design brief? How do other designers do it? This book will answer all these questions and more. Now in its second edition, the highly popular Design Thinking for Visual Communication identifies methods and thought processes used by designers in order to start the process that eventually leads to a finished piece of work. Step-by-step guidance for each part of the process is highlighted by real-life case studies, enabling the student to see teaching in practice. This focus on ideas and methods eschews an abstract, academic approach in favour of a useable approach to design as a problem-solving activity.The new edition now includes contributions from a broader international range of design practices and adds depth to existing case studies by looking in greater detail at some of the processes used"-- Provided by publisher.

"An introductory guide to generating creative ideas and concepts for graphic designers"-- Provided by publisher.

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