MARC details
000 -LEADER |
fixed length control field |
03509cam a2200481 i 4500 |
001 - CONTROL NUMBER |
control field |
18404539 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20221018081308.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
141212s2015 enka 001 0 eng d |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
2014035835 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781472572714 |
Qualifying information |
paperback |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
DLC |
Language of cataloging |
eng |
Transcribing agency |
DLC |
Description conventions |
rda |
Modifying agency |
EG-CaTKH |
042 ## - AUTHENTICATION CODE |
Authentication code |
pcc |
050 00 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
NC997 |
Item number |
.A83 2015 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
741.6 AM.D 2015 |
Edition number |
23 |
084 ## - OTHER CLASSIFICATION NUMBER |
Classification number |
DES000000 |
-- |
DES007000 |
Number source |
bisacsh |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Ambrose, Gavin, |
Relator term |
author. |
245 10 - TITLE STATEMENT |
Title |
Design thinking for visual communication / |
Statement of responsibility, etc. |
Gavin Ambrose, Paul Harris. |
250 ## - EDITION STATEMENT |
Edition statement |
Second edition. |
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
Place of production, publication, distribution, manufacture |
London ; |
-- |
New York : |
Name of producer, publisher, distributor, manufacturer |
Fairchild Books, an imprint of Bloomsbury Publishihng PIc, |
Date of production, publication, distribution, manufacture, or copyright notice |
2015. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
192 pages : |
Other physical details |
illustrations (moslty color) ; |
Dimensions |
23 cm. |
336 ## - CONTENT TYPE |
Content type term |
text |
Content type code |
txt |
Source |
rdacontent |
337 ## - MEDIA TYPE |
Media type term |
unmediated |
Media type code |
n |
Source |
rdamedia |
338 ## - CARRIER TYPE |
Carrier type term |
volume |
Carrier type code |
nc |
Source |
rdacarrier |
490 1# - SERIES STATEMENT |
Series statement |
Basics design |
500 ## - GENERAL NOTE |
General note |
Includes index. |
505 00 - FORMATTED CONTENTS NOTE |
Formatted contents note |
Stages of thinking. Define ; Research ; Ideate ; Prototype ; Select ; Implement ; Learn -- Research. Identifying drivers ; Information gathering ; Target groups ; Samples and feedback -- Idea generation. Basic design directions ; Questions and answers ; Themes of thinking ; Inspiration and references ; Brainstorming ; Value ; Inclusion ; Sketching -- Refinement. Thinking in images ; Thinking in signs ; Appropriation ; Humor ; Personification ; Visual metaphors ; Modification ; Thinking in words ; Type "faces" ; Thinking in shapes ; Thinking in color ; Thinking in technology -- Prototyping. Developing designs ; "Types" of prototype ; Vocabulary ; What to do if you get stuck -- Implementation. Format ; Materials ; Finishing ; Media ; Scale ; Series/continuity. |
520 ## - SUMMARY, ETC. |
Summary, etc. |
"How do you start a design project? How can you generate ideas and concepts in response to a design brief? How do other designers do it? This book will answer all these questions and more. Now in its second edition, the highly popular Design Thinking for Visual Communication identifies methods and thought processes used by designers in order to start the process that eventually leads to a finished piece of work. Step-by-step guidance for each part of the process is highlighted by real-life case studies, enabling the student to see teaching in practice. This focus on ideas and methods eschews an abstract, academic approach in favour of a useable approach to design as a problem-solving activity.The new edition now includes contributions from a broader international range of design practices and adds depth to existing case studies by looking in greater detail at some of the processes used"-- |
Assigning source |
Provided by publisher. |
520 ## - SUMMARY, ETC. |
Summary, etc. |
"An introductory guide to generating creative ideas and concepts for graphic designers"-- |
Assigning source |
Provided by publisher. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Graphic arts. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Graphic design (Typography) |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Communication in design. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Design |
Form subdivision |
Case studies. |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Harris, Paul, |
Dates associated with a name |
1971- |
Relator term |
author. |
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
Uniform title |
Basics design. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
Dewey Decimal Classification |
Koha item type |
Books |
998 ## - LOCAL CONTROL INFORMATION (RLIN) |
Cataloger's name |
mona.romia |
Cataloging process |
P |
First Date, FD (RLIN) |
20221018 |
240 10 - UNIFORM TITLE |
Uniform title |
Design th!nking |
775 08 - OTHER EDITION ENTRY |
Relationship information |
Revision of: |
Main entry heading |
Ambrose, Gavin. |
Title |
Design th!nking |
Place, publisher, and date of publication |
Lausanne : AVA Academia, c2010 |
Series data for related item |
Basics design ; 08 |
International Standard Book Number |
9782940411177 |
Record control number |
(OCoLC)429605144 |
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
a |
7 |
b |
cbc |
c |
orignew |
d |
1 |
e |
ecip |
f |
20 |
g |
y-gencatlg |