Design thinking for visual communication / (Record no. 1322)

MARC details
000 -LEADER
fixed length control field 03509cam a2200481 i 4500
001 - CONTROL NUMBER
control field 18404539
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20221018081308.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 141212s2015 enka 001 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2014035835
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781472572714
Qualifying information paperback
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Transcribing agency DLC
Description conventions rda
Modifying agency EG-CaTKH
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number NC997
Item number .A83 2015
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 741.6 AM.D 2015
Edition number 23
084 ## - OTHER CLASSIFICATION NUMBER
Classification number DES000000
-- DES007000
Number source bisacsh
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Ambrose, Gavin,
Relator term author.
245 10 - TITLE STATEMENT
Title Design thinking for visual communication /
Statement of responsibility, etc. Gavin Ambrose, Paul Harris.
250 ## - EDITION STATEMENT
Edition statement Second edition.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture London ;
-- New York :
Name of producer, publisher, distributor, manufacturer Fairchild Books, an imprint of Bloomsbury Publishihng PIc,
Date of production, publication, distribution, manufacture, or copyright notice 2015.
300 ## - PHYSICAL DESCRIPTION
Extent 192 pages :
Other physical details illustrations (moslty color) ;
Dimensions 23 cm.
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Media type code n
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Carrier type code nc
Source rdacarrier
490 1# - SERIES STATEMENT
Series statement Basics design
500 ## - GENERAL NOTE
General note Includes index.
505 00 - FORMATTED CONTENTS NOTE
Formatted contents note Stages of thinking. Define ; Research ; Ideate ; Prototype ; Select ; Implement ; Learn -- Research. Identifying drivers ; Information gathering ; Target groups ; Samples and feedback -- Idea generation. Basic design directions ; Questions and answers ; Themes of thinking ; Inspiration and references ; Brainstorming ; Value ; Inclusion ; Sketching -- Refinement. Thinking in images ; Thinking in signs ; Appropriation ; Humor ; Personification ; Visual metaphors ; Modification ; Thinking in words ; Type "faces" ; Thinking in shapes ; Thinking in color ; Thinking in technology -- Prototyping. Developing designs ; "Types" of prototype ; Vocabulary ; What to do if you get stuck -- Implementation. Format ; Materials ; Finishing ; Media ; Scale ; Series/continuity.
520 ## - SUMMARY, ETC.
Summary, etc. "How do you start a design project? How can you generate ideas and concepts in response to a design brief? How do other designers do it? This book will answer all these questions and more. Now in its second edition, the highly popular Design Thinking for Visual Communication identifies methods and thought processes used by designers in order to start the process that eventually leads to a finished piece of work. Step-by-step guidance for each part of the process is highlighted by real-life case studies, enabling the student to see teaching in practice. This focus on ideas and methods eschews an abstract, academic approach in favour of a useable approach to design as a problem-solving activity.The new edition now includes contributions from a broader international range of design practices and adds depth to existing case studies by looking in greater detail at some of the processes used"--
Assigning source Provided by publisher.
520 ## - SUMMARY, ETC.
Summary, etc. "An introductory guide to generating creative ideas and concepts for graphic designers"--
Assigning source Provided by publisher.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Graphic arts.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Graphic design (Typography)
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication in design.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Design
Form subdivision Case studies.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Harris, Paul,
Dates associated with a name 1971-
Relator term author.
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title Basics design.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
998 ## - LOCAL CONTROL INFORMATION (RLIN)
Cataloger's name mona.romia
Cataloging process P
First Date, FD (RLIN) 20221018
240 10 - UNIFORM TITLE
Uniform title Design th!nking
775 08 - OTHER EDITION ENTRY
Relationship information Revision of:
Main entry heading Ambrose, Gavin.
Title Design th!nking
Place, publisher, and date of publication Lausanne : AVA Academia, c2010
Series data for related item Basics design ; 08
International Standard Book Number 9782940411177
Record control number (OCoLC)429605144
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ecip
f 20
g y-gencatlg
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification   Not For Loan Design Media The Knowledge Hub Library The Knowledge Hub Library 10/18/2022 743.00   741.6 AM.D 2015 190530 10/18/2022 743.00 10/18/2022 Books