Visual communication : from theory to practice / Jonathan Baldwin, Lucienne Roberts.

"Reprinted by Fairchild Books 2014 and 2016."--Title page verso.

Includes bibliographical references (page 186) and index.

How to use this book -- The Theory Foreword: Isn't design simply all about 'the visual'? -- The PracticeForeword -- Chapter One: Communication -- Aims of chapter 1 -- The Theory Introduction: Even natural processes have explanations -- Communication as a process -- Semiotics -- All design is political: part one -- Afterword: No more rules? -- The Practice Introduction -- Neville Brody -- Michael Bierut -- Questions in summary -- Chapter Two: Culture Aims of chapter 2 -- The Theory Introduction: Everyday visual communication -- What is culture? -- All design is political: part two Style and identity -- Afterword: 'Meaningful' is not the same as 'full of meaning' -- The Practice Introduction -- Joan Farrer -- Shin Azumi and Tomoko Azumi -- Questions in summary -- Chapter Three: Conflict Aims of chapter 3 -- The Theory Introduction: Form versus function: Styling as communication -- All design is political: part three -- The political designer -- Design under threat? -- Afterword: Beneath the surface -- The Practice Introduction -- Erik Spiekermann -- Emmi Salonen -- Questions in summary -- Design/photography biographies -- Bibliography -- Index --Credits.

"Visual communication places graphic design in a wider cultural context, highlighting the key debates and issues the practice implies. Theoretical essays discussed by today's leading designers apply the cultural theory to the real-world practice of graphic design, helping students to develop sound critical judgement and informed strategies for the generation of new ideas that accurately reflect the current zeitgeist"-- Book cover.