Advertising outdoors : watch this space! / David Bernstein.
Material type: TextPublisher: London ; New York : Phaidon, 2006Edition: Paperback editionDescription: 240 pages : illustrations (chiefly color), facsimiles (chiefly color) ; 29 cmContent type:- text
- unmediated
- volume
- 9780714843865
- Watch this space!
- 659.1 BR.A 1997 G.C 2006 23
- HF5843 .B476 1997
Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Books | The Knowledge Hub Library | Gift collections | 659.1 BR.A 1997 G.C 2006 (Browse shelf(Opens below)) | Available | 191640 |
Originally published: 1997.
Includes bibliographical references (page 231) and index.
Introduction -- Art and advertising -- Advertising develops -- Poster rules -- The creative challenge -- The strengths of outdoor -- Images and words -- Brand and consumer -- Beyond the billboard -- The future -- Postscript.
"Outdoor advertising is one of the oldest and purest forms of communication. Until now, however, it has remained largely undocumented. Advertising Outdoors looks at the creative ingenuity of art directors and copywriters who devise the artwork and ideas for outdoor advertising, to explore how their artistic input drives an industry that supplies large-scale frames, billboards, transit shelters, bus sides, taxis, airships and many other locations. David Bernstein also analyses the rise of commercial art and the development of advertising, with close reference to successful advertising campaigns."--Publisher's description.
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