Branding for dummies / by Bill Chiaravalle and Barbara Findlay Schenck.
Material type: TextSeries: --For dummiesPublisher: Hoboken, NJ : John Wiley & Sons, Inc., 2015Edition: Second editionDescription: xii, 368 pages : illustrations ; 24 cmContent type:- text
- unmediated
- volume
- 9781118958087
- 658.827 CH.B 2015 23
- HF5415.1255 .C48 2015
Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Books | The Knowledge Hub Library | Business | 658.827 CH.B 2015 (Browse shelf(Opens below)) | Available | 190590 | ||
Books | The Knowledge Hub Library | Business | 658.827 CH.B 2015 (Browse shelf(Opens below)) | Available | 210454 | ||
Books | The Knowledge Hub Library | Business | 658.827 CH.B 2015 (Browse shelf(Opens below)) | Available | 210455 |
Browsing The Knowledge Hub Library shelves, Collection: Business Close shelf browser (Hides shelf browser)
658.802 WA.M 2014 Marketing strategy : a decision-focused approach / | 658.802 WA.M 2014 Marketing strategy : a decision-focused approach / | 658.827 CH.B 2015 Branding for dummies / | 658.827 CH.B 2015 Branding for dummies / | 658.827 CH.B 2015 Branding for dummies / | 658.827 HE.W 2008 What is branding / | 658.827 HE.W 2008 What is branding / |
Previous edition published in 2007.
Includes index.
Part 1. Getting started with branding -- Part 2. Building a brand, step by step -- Part 3. Winning brand fans and followers -- Part 4. Caring for your brand -- Part 5. Protecting your brand -- Part 6. The part of tens.
Branding paves the way for marketing success, and this hands-on guide will lead you through the entire branding process. From deciding what, how, and when to brand, to leveraging your brand or conducting a makeover, Chiaravalle and Schenck will help you take control of your brand today!
There are no comments on this title.