Branding for dummies / by Bill Chiaravalle and Barbara Findlay Schenck.

By:

Chiaravalle, Bill [author.]

Contributor(s):

Schenck, Barbara Findlay [author.]

Material type: Text

TextSeries: --For dummiesPublisher: Hoboken, NJ : John Wiley & Sons, Inc., 2015Edition: Second editionDescription: xii, 368 pages : illustrations ; 24 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781118958087

Subject(s):

DDC classification:

658.827 CH.B 2015 23

LOC classification:

HF5415.1255 .C48 2015

Contents:

Part 1. Getting started with branding -- Part 2. Building a brand, step by step -- Part 3. Winning brand fans and followers -- Part 4. Caring for your brand -- Part 5. Protecting your brand -- Part 6. The part of tens.

Summary: Branding paves the way for marketing success, and this hands-on guide will lead you through the entire branding process. From deciding what, how, and when to brand, to leveraging your brand or conducting a makeover, Chiaravalle and Schenck will help you take control of your brand today!

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Books	The Knowledge Hub Library	Business	658.827 CH.B 2015 (Browse shelf(Opens below))	Available	190590
Books	The Knowledge Hub Library	Business	658.827 CH.B 2015 (Browse shelf(Opens below))	Available	210454
Books	The Knowledge Hub Library	Business	658.827 CH.B 2015 (Browse shelf(Opens below))	Available	210455

Previous edition published in 2007.

Includes index.

Branding paves the way for marketing success, and this hands-on guide will lead you through the entire branding process. From deciding what, how, and when to brand, to leveraging your brand or conducting a makeover, Chiaravalle and Schenck will help you take control of your brand today!

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