More than a name : an introduction to branding / Melissa Davis : with a theoretical commentary by Jonathan Baldwin.
Material type: TextPublisher: London : Bloomsburry, 2005Description: 240 pages : illustrations (chiefly color) ; 30 cmContent type:- text
- unmediated
- volume
- 9782940373000
- 658.827 DA.M 2005 23
- HD69.B7 D378 2005
Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Books | The Knowledge Hub Library | Design Media | 658.827 DA.M 2005 (Browse shelf(Opens below)) | Available | 210139 | ||
Books | The Knowledge Hub Library | Design Media | 658.827 DA.M 2005 (Browse shelf(Opens below)) | Available | 210140 | ||
Books | The Knowledge Hub Library | Design Media | 658.827 DA.M 2005 (Browse shelf(Opens below)) | Available | 190857 |
Browsing The Knowledge Hub Library shelves, Collection: Design Media Close shelf browser (Hides shelf browser)
658.8 GO.P 2007 Permission marketing / | 658.827 DA.M 2005 More than a name : an introduction to branding / | 658.827 DA.M 2005 More than a name : an introduction to branding / | 658.827 DA.M 2005 More than a name : an introduction to branding / | 658.827 JO.B 2016 Branding : in five and a half steps / | 658.827 JO.B 2016 Branding : in five and a half steps / | 658.827 KE.W 2015 What is a 21st century brand : new thinking from the next generation of advertising leaders / |
"Fairchild Books an imprint of Bloomsbury Publishing Plc".
Includes bibliographical references and index.
Defining branding -- How brands are made -- Brand anatomy: context, tone, style -- Brand audience -- Current trends in branding -- Delivering the brand experience -- Ways of working -- The future.
"Branding today is a carefully orchestrated experience, supported by complex marketing strategies and sophisticated psychology. 'More Than A Name: An Introduction to Branding' is a modern, visually-instructive textbook offering a comprehensive introduction to the world of branding, from the theory to the practice of brand implementation. This book is a prerequisite for visual arts students, copywriters, brand strategists and marketers."--Jacket.
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