Consumer behavior / Leon G. Schiffman, Joe Wisenblit.
Material type: TextPublisher: Harlow, England : Pearson, 2019Edition: Twelfth edition, global editionDescription: 508 pages : illustrations (chiefly color) ; 28 cmContent type:- text
- unmediated
- volume
- 9781292269245
- 1292269243
- 658.8342 SC.C 2019 23
- HF5415.32 .S35 2019
Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Books | The Knowledge Hub Library | Business | 658.8342 SC.C 2019 (Browse shelf(Opens below)) | Available | 210354 | ||
Books | The Knowledge Hub Library | Business | 658.8342 SC.C 2019 (Browse shelf(Opens below)) | Available | 210355 | ||
Books | The Knowledge Hub Library | Business | 658.8342 SC.C 2019 (Browse shelf(Opens below)) | Available | 190601 |
Browsing The Knowledge Hub Library shelves, Collection: Business Close shelf browser (Hides shelf browser)
658.83 WI.M 2019 Marketing research : delivering customer insight / | 658.83 WI.M 2019 Marketing research : delivering customer insight / | 658.8342 SC.C 2019 Consumer behavior / | 658.8342 SC.C 2019 Consumer behavior / | 658.8342 SC.C 2019 Consumer behavior / | 658.8342 SO.C 2018 Consumer behavior : buying, having, and being / | 658.8342 SO.C 2019 Consumer behaviour : a European perspective / |
Includes bibliographical references (pages 435-462) and index.
Part I Consumers, marketers, and technology -- Part II The consumer as an individual -- Part III Communication and consumer behavior -- Part IV Social and cultural settings -- Part V Consumer decision-making, marketing ethics, and consumer research.
"For undergraduate and graduate courses in consumer behavior. Strategic applications for understanding consumer behavior Consumer Behavior, 12th Edition explores how the examination and application of consumer behavior is central to the planning, development, and implementation of successful marketing strategies. With an emphasis on developing a variety of useful skills, this text prepares students for careers in brand management, advertising, and consumer research. The 12th Edition has been significantly updated to address contemporary trends and issues, including the role of new media, technological advances, and recent ethical concerns affecting the industry."
There are no comments on this title.