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Visual communication : from theory to practice / Jonathan Baldwin, Lucienne Roberts.

By: Contributor(s): Material type: TextTextPublisher: London : Fairchild Books, Bloomsbury, 2006Description: 191 pages : illustrations (chiefly color) ; 31 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9782940373093
Subject(s): DDC classification:
  • 302.23 BA.V 2006 23
LOC classification:
  • HM1206 .M43 2010
Contents:
How to use this book -- The Theory Foreword: Isn't design simply all about 'the visual'? -- The PracticeForeword -- Chapter One: Communication -- Aims of chapter 1 -- The Theory Introduction: Even natural processes have explanations -- Communication as a process -- Semiotics -- All design is political: part one -- Afterword: No more rules? -- The Practice Introduction -- Neville Brody -- Michael Bierut -- Questions in summary -- Chapter Two: Culture Aims of chapter 2 -- The Theory Introduction: Everyday visual communication -- What is culture? -- All design is political: part two Style and identity -- Afterword: 'Meaningful' is not the same as 'full of meaning' -- The Practice Introduction -- Joan Farrer -- Shin Azumi and Tomoko Azumi -- Questions in summary -- Chapter Three: Conflict Aims of chapter 3 -- The Theory Introduction: Form versus function: Styling as communication -- All design is political: part three -- The political designer -- Design under threat? -- Afterword: Beneath the surface -- The Practice Introduction -- Erik Spiekermann -- Emmi Salonen -- Questions in summary -- Design/photography biographies -- Bibliography -- Index --Credits.
Summary: "Visual communication places graphic design in a wider cultural context, highlighting the key debates and issues the practice implies. Theoretical essays discussed by today's leading designers apply the cultural theory to the real-world practice of graphic design, helping students to develop sound critical judgement and informed strategies for the generation of new ideas that accurately reflect the current zeitgeist"-- Book cover.
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Books Books The Knowledge Hub Library Design Media 302.23 BA.V 2006 (Browse shelf(Opens below)) Not For Loan 190531

"Reprinted by Fairchild Books 2014 and 2016."--Title page verso.

Includes bibliographical references (page 186) and index.

How to use this book -- The Theory Foreword: Isn't design simply all about 'the visual'? -- The PracticeForeword -- Chapter One: Communication -- Aims of chapter 1 -- The Theory Introduction: Even natural processes have explanations -- Communication as a process -- Semiotics -- All design is political: part one -- Afterword: No more rules? -- The Practice Introduction -- Neville Brody -- Michael Bierut -- Questions in summary -- Chapter Two: Culture Aims of chapter 2 -- The Theory Introduction: Everyday visual communication -- What is culture? -- All design is political: part two Style and identity -- Afterword: 'Meaningful' is not the same as 'full of meaning' -- The Practice Introduction -- Joan Farrer -- Shin Azumi and Tomoko Azumi -- Questions in summary -- Chapter Three: Conflict Aims of chapter 3 -- The Theory Introduction: Form versus function: Styling as communication -- All design is political: part three -- The political designer -- Design under threat? -- Afterword: Beneath the surface -- The Practice Introduction -- Erik Spiekermann -- Emmi Salonen -- Questions in summary -- Design/photography biographies -- Bibliography -- Index --Credits.

"Visual communication places graphic design in a wider cultural context, highlighting the key debates and issues the practice implies. Theoretical essays discussed by today's leading designers apply the cultural theory to the real-world practice of graphic design, helping students to develop sound critical judgement and informed strategies for the generation of new ideas that accurately reflect the current zeitgeist"-- Book cover.

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