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The media student's book / Gill Branston, Roy Stafford.

By: Contributor(s): Material type: TextTextPublisher: London : Routledge, 2010Edition: Fifth editionDescription: xxv, 457 pages : illustrations (chiefly color) ; 25 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780415558426
  • 0415558425
Subject(s): DDC classification:
  • 302.23 BR.M 2010 23
LOC classification:
  • P90 .B6764 2010
Online resources:
Contents:
Part. I. Key concepts -- Approaching media texts -- Narratives -- Genres and other classifications -- Representations -- Globalisation -- Ideologies and discourses -- Media as business -- part. II. Debates -- 'New media' in a 'new world'? -- The future of television? -- Regulation now -- Debating advertising, branding and celebrity -- News and its futures -- Documentary and 'reality' debates -- From 'audience' to 'users' -- part. III. Research methods and references -- Research : skills and methods.
Summary: A comprehensive introduction for students of media studies. It contains the chapters that include: approaching media texts; narrative; genres and other classifications; representations; globalisation; ideologies and discourses; the business of media; new media in a new world; the future of television; and, research - skills and methods.
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Books Books The Knowledge Hub Library Design Media 302.23 BR.M 2010 (Browse shelf(Opens below)) Available 211003
Books Books The Knowledge Hub Library Design Media 302.23 BR.M 2010 (Browse shelf(Opens below)) Not For Loan 190479

Includes bibliographical references and index.

Part. I. Key concepts -- Approaching media texts -- Narratives -- Genres and other classifications -- Representations -- Globalisation -- Ideologies and discourses -- Media as business -- part. II. Debates -- 'New media' in a 'new world'? -- The future of television? -- Regulation now -- Debating advertising, branding and celebrity -- News and its futures -- Documentary and 'reality' debates -- From 'audience' to 'users' -- part. III. Research methods and references -- Research : skills and methods.

A comprehensive introduction for students of media studies. It contains the chapters that include: approaching media texts; narrative; genres and other classifications; representations; globalisation; ideologies and discourses; the business of media; new media in a new world; the future of television; and, research - skills and methods.

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