The media student's book / Gill Branston, Roy Stafford.
Material type: TextPublisher: London : Routledge, 2010Edition: Fifth editionDescription: xxv, 457 pages : illustrations (chiefly color) ; 25 cmContent type:- text
- unmediated
- volume
- 9780415558426
- 0415558425
- 302.23 BR.M 2010 23
- P90 .B6764 2010
Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Books | The Knowledge Hub Library | Design Media | 302.23 BR.M 2010 (Browse shelf(Opens below)) | Available | 211003 | ||
Books | The Knowledge Hub Library | Design Media | 302.23 BR.M 2010 (Browse shelf(Opens below)) | Not For Loan | 190479 |
Includes bibliographical references and index.
Part. I. Key concepts -- Approaching media texts -- Narratives -- Genres and other classifications -- Representations -- Globalisation -- Ideologies and discourses -- Media as business -- part. II. Debates -- 'New media' in a 'new world'? -- The future of television? -- Regulation now -- Debating advertising, branding and celebrity -- News and its futures -- Documentary and 'reality' debates -- From 'audience' to 'users' -- part. III. Research methods and references -- Research : skills and methods.
A comprehensive introduction for students of media studies. It contains the chapters that include: approaching media texts; narrative; genres and other classifications; representations; globalisation; ideologies and discourses; the business of media; new media in a new world; the future of television; and, research - skills and methods.
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