The media student's book /

Branston, Gill,

The media student's book / Gill Branston, Roy Stafford. - Fifth edition. - xxv, 457 pages : illustrations (chiefly color) ; 25 cm.

Includes bibliographical references and index.

Part. I. Key concepts -- Approaching media texts -- Narratives -- Genres and other classifications -- Representations -- Globalisation -- Ideologies and discourses -- Media as business -- part. II. Debates -- 'New media' in a 'new world'? -- The future of television? -- Regulation now -- Debating advertising, branding and celebrity -- News and its futures -- Documentary and 'reality' debates -- From 'audience' to 'users' -- part. III. Research methods and references -- Research : skills and methods.

A comprehensive introduction for students of media studies. It contains the chapters that include: approaching media texts; narrative; genres and other classifications; representations; globalisation; ideologies and discourses; the business of media; new media in a new world; the future of television; and, research - skills and methods.

9780415558426 0415558425



015483461 Uk

Mass media.

P90 / .B6764 2010

302.23 BR.M 2010