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Digital business and e-commerce management : strategy, implementation and practice / Dave Chaffey, David Edmundson-Bird and Tanya Hemphill.

By: Contributor(s): Material type: TextTextPublisher: Harlow, England ; New York : Pearson, 2019Edition: Seventh editionDescription: xxxvii, 640 pages : colour illustrations ; 27 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781292193335
Uniform titles:
  • E-business and e-commerce management
Subject(s): DDC classification:
  • 658.872 CH.D 2019 23
LOC classification:
  • HF5548.32 .C472 2019
Contents:
Introduction to digital business -- Opportunity analysis for digital business and e-commerce -- Managing digital business infrastructure -- Key issues in the digital environment -- Digital business strategy -- Supply chain and demand -- Digital marketing -- Customer relationship management -- Customer experience and service design -- Managing digital business transformation and growth hacking.
Summary: "This new edition of Dave Chaffey's bestselling book, joined this time by fellow authors Tanya Hemphill and David Edmundson-Bird, is your guide to answering these tough questions. Written in an engaging and informative style, Digital business and e-commerce management will give you the knowledge and skills to be able to handle the speed of change faced by organisations in the digital world." -- Provided by publisher.
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Books Books The Knowledge Hub Library Business 658.872 CH.D 2019 (Browse shelf(Opens below)) Not For Loan 211712
Books Books The Knowledge Hub Library Business 658.872 CH.D 2019 (Browse shelf(Opens below)) Not For Loan 211713
Books Books The Knowledge Hub Library Business 658.872 CH.D 2019 (Browse shelf(Opens below)) Available 211714
Books Books The Knowledge Hub Library Business 658.872 CH.D 2019 (Browse shelf(Opens below)) Not For Loan 211715
Books Books The Knowledge Hub Library Business 658.872 CH.D 2019 (Browse shelf(Opens below)) Not For Loan 211716

Includes bibliographical references and index.

Introduction to digital business -- Opportunity analysis for digital business and e-commerce -- Managing digital business infrastructure -- Key issues in the digital environment -- Digital business strategy -- Supply chain and demand -- Digital marketing -- Customer relationship management -- Customer experience and service design -- Managing digital business transformation and growth hacking.

"This new edition of Dave Chaffey's bestselling book, joined this time by fellow authors Tanya Hemphill and David Edmundson-Bird, is your guide to answering these tough questions. Written in an engaging and informative style, Digital business and e-commerce management will give you the knowledge and skills to be able to handle the speed of change faced by organisations in the digital world." -- Provided by publisher.

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