Digital business and e-commerce management : strategy, implementation and practice / Dave Chaffey, David Edmundson-Bird and Tanya Hemphill.
Material type: TextPublisher: Harlow, England ; New York : Pearson, 2019Edition: Seventh editionDescription: xxxvii, 640 pages : colour illustrations ; 27 cmContent type:- text
- unmediated
- volume
- 9781292193335
- E-business and e-commerce management
- 658.872 CH.D 2019 23
- HF5548.32 .C472 2019
Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Books | The Knowledge Hub Library | Business | 658.872 CH.D 2019 (Browse shelf(Opens below)) | Not For Loan | 211712 | ||
Books | The Knowledge Hub Library | Business | 658.872 CH.D 2019 (Browse shelf(Opens below)) | Not For Loan | 211713 | ||
Books | The Knowledge Hub Library | Business | 658.872 CH.D 2019 (Browse shelf(Opens below)) | Available | 211714 | ||
Books | The Knowledge Hub Library | Business | 658.872 CH.D 2019 (Browse shelf(Opens below)) | Not For Loan | 211715 | ||
Books | The Knowledge Hub Library | Business | 658.872 CH.D 2019 (Browse shelf(Opens below)) | Not For Loan | 211716 |
Browsing The Knowledge Hub Library shelves, Collection: Business Close shelf browser (Hides shelf browser)
658.8342 SZ.C 2022 Consumer behaviour / | 658.872 CH.D 2019 Digital marketing / | 658.872 CH.D 2019 Digital business and e-commerce management : strategy, implementation and practice / | 658.872 CH.D 2019 Digital business and e-commerce management : strategy, implementation and practice / | 658.872 CH.D 2019 Digital business and e-commerce management : strategy, implementation and practice / | 658.872 CH.D 2019 Digital business and e-commerce management : strategy, implementation and practice / | 658.872 CH.D 2019 Digital business and e-commerce management : strategy, implementation and practice / |
Includes bibliographical references and index.
Introduction to digital business -- Opportunity analysis for digital business and e-commerce -- Managing digital business infrastructure -- Key issues in the digital environment -- Digital business strategy -- Supply chain and demand -- Digital marketing -- Customer relationship management -- Customer experience and service design -- Managing digital business transformation and growth hacking.
"This new edition of Dave Chaffey's bestselling book, joined this time by fellow authors Tanya Hemphill and David Edmundson-Bird, is your guide to answering these tough questions. Written in an engaging and informative style, Digital business and e-commerce management will give you the knowledge and skills to be able to handle the speed of change faced by organisations in the digital world." -- Provided by publisher.
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