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1.
Creativity in product innovation / Jacob Goldenberg and David Mazursky. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Cambridge, U.K. ; New York : Cambridge University Press, 2002
Online resources:
Availability: Items available for loan: The Knowledge Hub Library (3)Call number: 658.57 GO.C 2002, ...

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2.
Winning at new products : creating value through innovation / Robert G. Cooper. by
Edition: Fifth edition, Revised and updated edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York : Basic Books, 2017
Online resources:
Availability: Items available for reference: The Knowledge Hub Library : Not For Loan (5)Call number: 658.575 CO.W 2017, ...

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