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1.
The handbook of online and social media research : tools and techniques for market researchers / by Ray Poynter. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York : Wiley, 2010
Availability: Items available for loan: The Knowledge Hub Library (1)Call number: 658.83 PO.H 2010 G.C.

2.
Marketing research : an applied orientation / Naresh K. Malhotra. by
Edition: Second edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Upper Saddle River, N.J. : Prentice Hall, 1996
Availability: Items available for loan: The Knowledge Hub Library (1)Call number: 658.83 MA.M 1996 G.C.

3.
The practice of market and social research : an introduction / Yvonne McGivern. by
Edition: Fourth edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Harlow, England : Pearson, 2013
Online resources:
Availability: Items available for loan: The Knowledge Hub Library (5)Call number: 658.83 MC.P 2013, ...

4.
Marketing research : delivering customer insight / Alan Wilson. by
Edition: Fourth edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: London : Macmillan International Higher Education ; Red Globe Press, 2019
Availability: Items available for loan: The Knowledge Hub Library (5)Call number: 658.83 WI. M 2019, ... Items available for reference: The Knowledge Hub Library : Not For Loan (4)Call number: 658.83 WI.M 2019, ... Not available: The Knowledge Hub Library : Checked out (1).

5.
Marketing research : an applied approach / Naresh K. Malhotra, Daniel Nunan, David F. Birks. by
Edition: Fifth edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York : Pearson, 2017
Availability: Items available for reference: The Knowledge Hub Library : Not For Loan (1)Call number: 658.83 MA.M 2017. Not available: The Knowledge Hub Library : Checked out (2).

6.
The practice of market research : from data to insight / Yvonne McGivern. by
Edition: Fifth edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Harlow England ; New York : Pearson, 2022
Availability: Items available for loan: The Knowledge Hub Library (1)Call number: 658.83 MC.P 2022. Items available for reference: The Knowledge Hub Library : Not For Loan (4)Call number: 658.83 MC.P 2022, ...

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