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1.
The fundamentals of marketing / Edward Russell. by Series: AVA fundamentals
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Lausanne ; Worthing : AVA Academia, 2010
Availability: Items available for loan: The Knowledge Hub Library (1)Call number: 658.802 RU.F 2010 G.C.

2.
Marketing communications : touchpoints, sharing and disruption / Chris Fill and Sarah Turnbull. by
Edition: Eighth edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Harlow, England : Pearson, 2019
Online resources:
Availability: Items available for loan: The Knowledge Hub Library (5)Call number: 658.802 FI.M 2019, ...

3.
Principles of integrated marketing communications : an evidence-based approach / Lawrence Ang. by
Edition: Second edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Cambridge, United Kingdom ; New York, NY : Cambridge University Press, 2021
Availability: Items available for loan: The Knowledge Hub Library (5)Call number: 658.802 AN.P 2021, ...

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