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1.
Principles and practice of marketing / David Jobber, Fiona Ellis-Chadwick. by
Edition: Ninth edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: London : McGraw-Hill, 2020
Availability: Items available for loan: The Knowledge Hub Library (6)Call number: 658.8 / JO.P 1995, ...

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2.
Creativity in product innovation / Jacob Goldenberg and David Mazursky. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Cambridge, U.K. ; New York : Cambridge University Press, 2002
Online resources:
Availability: Items available for loan: The Knowledge Hub Library (3)Call number: 658.57 GO.C 2002, ...

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