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Passion brands : why some brands are just gotta have, drive all night for and tell all your friends about / Kate Newlin.

By: Material type: TextTextPublisher: Amherst, N.Y. : Prometheus Books, 2009Description: 292 pages, 8 unnumbered pages of plates : illustrations ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781591026877
  • 1591026873
Subject(s): DDC classification:
  • 658.827 NE.P 2009 23
LOC classification:
  • HD69.B7 N42 2009
Contents:
The brands we love -- Work the worldview, not the age, race, or gender -- Differentiate on design -- Hire passionistas -- Know they know you need them -- Democratize the brand -- Mine the mythos -- Brand the buzz -- My prescription for building brand passion -- The aging of us -- The new isolationism -- The automaton-ization of reality -- The "other people who bought this book also liked ..." identity -- The ubiquitous marketing gene.
Summary: Analyzes why we become personally invested in certain brands and ignore others.
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Item type Current library Collection Call number Status Date due Barcode
Books Books The Knowledge Hub Library Design Media 658.827 NE.P 2009 (Browse shelf(Opens below)) Available 211909

Foreword by Mark DiMassimo.

Includes bibliographical references (pages 263-270) and index.

The brands we love -- Work the worldview, not the age, race, or gender -- Differentiate on design -- Hire passionistas -- Know they know you need them -- Democratize the brand -- Mine the mythos -- Brand the buzz -- My prescription for building brand passion -- The aging of us -- The new isolationism -- The automaton-ization of reality -- The "other people who bought this book also liked ..." identity -- The ubiquitous marketing gene.

Analyzes why we become personally invested in certain brands and ignore others.

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