Designing for social change : strategies for community-based graphic design / Andrew Shea ; foreword by William Drenttel ; illustrations by Ellen Lupton.

Includes bibliographical references (pages 164-166) and index.

Immerse yourself -- Build trust -- Promise only what you can deliver -- Prioritize process -- Confront controversy -- Identify the community's strengths -- Utilize local resources -- Design with the community's voice -- Give communities ownership -- Sustained engagement -- Engagement strategies -- Funding social design.

Some call it design for the greater good. Others call it social design. Whatever you call it, it's clear that an altruistic impulse is on the rise in the design community. The latest addition to our Design Briefs series, Designing for Social Change, is a compact, hands-on primer for graphic designers who want to use their unique problem-solving skills to help others. Author Andrew Shea presents ten proven strategies for working effectively with community organizations. These strategies can frame the design challenge and create a checklist to keep a project on track. Twenty case studies illustrate how design professionals and students approach unique challenges when working on a social agenda.