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1.
Principles of integrated marketing communications : an evidence-based approach / Lawrence Ang. by
Edition: Second edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Cambridge, United Kingdom ; New York, NY : Cambridge University Press, 2021
Availability: Items available for loan: The Knowledge Hub Library (5)Call number: 658.802 AN.P 2021, ...

2.
The economics of information technology : an introduction / Hal R. Varian, Joseph Farrell, Carl Shapiro. by Series: Raffaele Mattioli lectures
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
New York : Cambridge University Press, 2004
Availability: Items available for loan: The Knowledge Hub Library (2)Call number: 338.47004 HA.E 2004, ...

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